Peacetime productivity, wartime productivity

  • In business terms, in ‘peacetime’, your company has a large advantage over the competition in its core market and its market share is growing. You focus on expanding your market and reinforcing strengths.
  • In ‘wartime’, your company is fending off an existential threat: competition, dramatic macroeconomic change, market changes, supply chain issues, etc.
  • This distinction impacts your productivity (at an individual level) and strategy (at a team level).
  • In wartime, you may have a website down, a product malfunctioning, a furious customer or a new piece of information that requires overhauling your strategy. You either know what to do but lack time/resources, or you don’t know what to do, and are making important decisions under time pressure (hours or minutes) while being constantly ‘available’.
  • Some strategies for wartime:
  1. Star emails that need urgent responses and get to them asap.
  2. Use an incident command protocol or similar best practices.
  3. If you can help in a specific way/area, pitch in. If you don’t know where to start, start anywhere.
  4. Ignore your usual task manager app and start an essentials-only task list.
  5. Skip weekly reviews or call for an abbreviated version that is fast and focused.
  6. Leave complicated work till peacetime. Focus on controlling the chaos.

Full post here, 6 mins read